There are a lot of smartphones out there. According to some analysts there are over 1 billion smartphones in use around the world. If that number is even close to correct that means that 1 in every 7 people are using a smartphone. Consider that there are ~1.4 billion televisions in the world and TVs have been around a lot longer than cell phones let alone the modern day smartphone. This isn’t a discussion about why smartphones gained popularity and ubiquity so quickly (perhaps a different post?) but rather to help you deal with reality that they are so popular and ubiquitous.